Press Release

April 21, 2014


The Weather Channel to chronicle the unprecedented water crisis in America

WHAT: Drought-stricken Wichita Falls, Texas, could be the largest American city to run out of water. The city’s current aquifer stands at 26 percent capacity and surprisingly, as a last resort, the city has petitioned the Texas Commission on Environmental Quality to recycle and recapture waste water for public consumption.

While the Public Works director says he, “Hopes to God” this doesn’t happen to another American city, he knows it will, and wants Wichita Falls to stand as the model for conservation and cutting-edge drought mitigation technology.

In honor of Earth Week, The Weather Channel® will premiere “Cracked - Running Out of Water: A Special Investigation,” an ongoing series chronicling how American communities are grappling with a looming crisis of depleting water supplies.

AIRDATES: Tuesday 4/22, Wednesday 4/23, Thursday 4/25 - throughout the day during live programming.

Tuesday - Residents react to drinking treated waste water, and we have the city’s response with interviews from Mayor Glenn Barham and Director of Public Works Russell Schreiber.

Wednesday – Learn more about the team of scientists working to make the reclaimed water safe. Residents also launched a massive campaign to create drought awareness, and as a result, residents cut their overall water use by more than 65 percent.

Thursday – Find out how local farmers and ranchers adapt to life during a historic drought, and how smaller herds and dry fields have changed the way of life for Texas farmers.