New York, NY (May 11, 2017) — Button, the leading platform powering connections across the mobile economy, today announced its relationship with The Weather Channel, part of The Weather Company, an IBM Business (NYSE: IBM), enabling mobile integrations with brands including ridesharing service Uber, activities marketplace Groupon, hospitality and reservations technology company Resy, leading food and alcohol delivery service delivery.com, and full-fledged food ordering platform Caviar. Through these integrations, The Weather Channel mobile site will now provide complementary services alongside weather data, enhancing their users’ overall mobile web experience.
Users will now see relevant Buttons alongside weather data on The Weather Channel mobile site, which provides forecasts for 2.2 billion locations every 15 minutes. By pulling in context from the chosen location, The Weather Channel platform will anticipate when a user is most likely to engage based on the displayed weather data and match the best merchant. For instance, if there’s a storm during your morning commute, an Uber Button will appear to allow users to easily call a car; if there's a sunny and pleasant weekend ahead, a Groupon Button will take users to fun and affordable activity options; if it’s a clear evening and it calls for a night out, a Resy Button will allow users to make a restaurant reservation; and if it’s a snowy evening, a Caviar or delivery.com Button would give people the option to order takeout - all with a simple tap.
"We know that weather affects everyone every day and that individuals are constantly seeking the latest information to properly navigate the elements and plan daily activities," said Domenic Venuto, general manager, consumer division, The Weather Company. "Leveraging Button's Marketplace and integrated service partners, we're able to provide an enhanced experience for our mobile web users, helping them make more informed decisions and discover fun daily activities."
Mobile makes up 68 percent of time spent in a digital environment compared to desktop, proving that these utility-driven devices play a big part in consumers’ everyday lives. By incorporating complementary brands into their own mobile site or app and creating a more connected space, brands like The Weather Channel are able act as a launching point for discovery and commerce, ultimately tapping into a new line of revenue while enhancing the user experience.
“With The Weather Channel’s extensive audience, our platform will enable millions of consumers to tap into daily services they need at the touch of a button - whether it’s finding a deal or ordering food,” stated Michael Jaconi, co-founder and CEO of Button. “With mobile engineering resources overburdened at most big companies, Button’s platform offers scale and simplicity for launching partnerships. Working with industry leaders like The Weather Channel is showing us that ‘transactional revenue streams’ are a big part of the mobile future as more and more companies turn to transactional revenue to supplement declining ad dollars.”
To learn more about Button and the opportunity to make your mobile site or app actionable through the Button Marketplace, visit www.usebutton.com.
Button (www.usebutton.com) connects the mobile economy, making it easy for consumers to discover and purchase what they want, when they want it - with the tap of a Button. The company provides the easiest way for mobile brands to connect with one another, facilitating discovery and transaction among consumers with a contextually-relevant experience. Current partners on the platform feature industry leaders such as Condé Nast, OpenTable, Hotels.com, Foursquare, and more.
The company was founded in 2014 and was voted the number one place to work in New York. Button has raised more than $34 million in Seed, Series A, and Series B funding from Norwest Venture Partners, Redpoint Ventures, Greycroft Partners, DCM Ventures, Accomplice Ventures, VaynerRSE and others.
About The Weather Company, an IBM Business
The Weather Company, an IBM Business, helps people make informed decisions – and take action – in the face of weather. The company offers the most accurate, personalized and actionable weather data and insights to millions of consumers, as well as thousands of marketers and businesses via Weather’s API, its business solutions division, and its own digital products from The Weather Channel (weather.com) and Weather Underground (wunderground.com).
The company delivers tens of billions of forecasts daily. Its products include a top weather app on all major mobile platforms globally, a network of 250,000 personal weather stations, a top-20 U.S. website, one of the world’s largest IoT data platforms, and industry-leading business solutions.
Weather Means Business™. The world’s biggest brands in aviation, energy, insurance, media and government rely on The Weather Company for data, technology platforms and services to help improve decision-making and respond to weather’s impact on business. For more, visit theweathercompany.com.