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March 30, 2017

Carrie Seifer joins The Weather Company as VP and Chief Revenue Officer

The Weather Company, an IBM Business, has tapped Carrie Seifer, former president of Mediavest USA, to the role of vice president and chief revenue officer. In this newly created role, Seifer will lead all revenue efforts for the company, packaging Weather’s B2B and B2C offerings together to present a cohesive set of products for businesses and marketers. As part of IBM’s Watson Cloud Platform unit, Weather will be adding Watson capabilities to its suite of offerings, with Seifer at the helm to lead this expanding portfolio. She will also define sales strategies worldwide, and will help grow Weather’s routes to market by incorporating the company’s data and offerings into industry solutions across IBM.

Seifer will report to Cameron Clayton, general manager of The Weather Company, and will be based in Weather’s New York office.

“As The Weather Company has integrated into IBM over the past year, it’s become clear that our customers seek end-to-end solutions from us to help them optimize their business performance, whether their business is in the aviation industry, agriculture, retail or otherwise,” said Clayton. “Given her breadth of marketing, tech and sales experience, Carrie is ideally suited to bring our B2B and B2C efforts together to serve our clients with a holistic approach for everything from marketing to supply chain management and beyond.”

As president of Mediavest USA, Seifer led the company’s digital practice including strategy, operations and investment. Prior to that, Seifer served as senior vice president, strategy at Millennial Media. In that role, she created, delivered and executed marketplace strategy to employees, shareholders and external partners. Prior to Millennial Media, she served in senior sales and strategy leadership roles at Meetup, Conde Nast, Vindigo, sixdegrees and Wired.

Seifer is a veteran of the industry and has received a number of industry accolades, including Adweek Media All Stars 2016, Business Insider 30 Most Powerful Women in Mobile, and Cynopsis Media Top Women in Digital 2016. Seifer serves on the IAB Advisory Board and has received her bachelor’s degree from Arizona State University where she received Dean’s List Honors.

For more information, please contact:
Katherine Wong
The Weather Company, an IBM Business
katherine.wong@weather.com