The Weather Company, an IBM Business, announced today that Mark Risis has joined the advertising sales organization as the vice president of partnerships.
Risis will be focused on building new data and technology partnerships in the media/ad tech space to help Weather leverage its unique data and technology assets such as weather data, location data, audience data, and more, which are backed by IBM’s cognitive computing power. Potential partners include ad technology companies, agencies and/or agency trading desks, data companies, marketers, platforms, programmatic media companies, and publishers.
He is based in Weather’s New York office and reports to Jeremy Hlavacek, vice president of global automated monetization.
“Mark has strong experience in data commercialization. He has worked with a variety of data sets ranging from first-party customer data to location data. He also led TiVo’s foray into programmatic TV. His mix of experience makes him ideally suited to join Weather as the VP of partnerships,” said Hlavacek. “We think he will be the perfect leader to help us strategically leverage Weather’s unique data assets with the power of IBM to help us build our off property data monetization business.”
Previously, Risis was the head of strategy and business development for TiVo Research. In that role, he was charged with striking partnerships with leading ad tech and data companies. He also helped TiVo Research and its clients bridge the TV and digital divide by building new models that improved the ways by which TV advertising was planned, bought, sold, and measured across screens. Risis joined TiVo in 2008 as the director of interactive ad sales and strategy.
Prior to TiVo, Mark was the founding partner, managing director and award-winning executive producer for Brand New World, a digital creative agency that launched campaigns for brands like Splenda, Coca-Cola and Teletoon. He started his career at FutureBrand in brand strategy and valuation.
Risis holds a Bachelor of Science degree from Duke University.