Newsroom

Press Release

November 23, 2015

Drivers Can View Road Conditions Based on Weather with New Driving Difficulty Index Map on The Weather Channel Mobile App

Interactive Map Layer Launches For the First Time on Mobile App, in Partnership with Subaru

ATLANTA -- The Weather Channel® has teamed up with Subaru of America, Inc. to launch the Driving Difficulty Index on The Weather Channel mobile app. Previously only available as the Commuter Forecast on weather.com, the new map layer on the app shows users where they are likely to encounter hazardous road conditions. Using precise weather data and technology from The Weather Channel, the app now provides millions of consumers with an actionable tool to help them make safer and more informed choices for their commutes and travel plans.

Available directly from the app’s home screen, the Road Conditions map module quickly shows current road conditions for the user’s location. It rates potentially hazardous  conditions based on six core weather parameters: ice, snow, wet, ponding, high winds and low visibility. With a single tap, users can access the more comprehensive Difficulty Driving map layer, which shows where driving may be impaired when these conditions are present to help users plan their best driving route. Additionally, Android app users can choose to view a traffic conditions layer within the map.

“The new road conditions module is a great new planning tool for our mobile users to help them make decisions before their holiday trip or their daily commute,” said Elliott Trice, senior vice president of consumer product at The Weather Channel. “On the heels of the launch of our newly redesigned mobile app, the Driving Difficulty Index offers yet another form of personalization, putting the most current data in users’ hands when and where they need it most.”

The most recent update for The Weather Channel App for iPhone and Android brings users more contextual, personalized information with a dynamic home screen design. It features current conditions and up to three pieces of information users need to know most based on their location, time of day and severity of weather.

Be sure to prepare and check conditions before hitting the road with the Driving Difficulty Index in partnership with Subaru, available today from The Weather Channel App at the App Store or Google Play Store and online from www.weather.com/ddi.  

###

The Weather Company: Where the World Gets its Weather
The Weather Company is the world's largest private weather enterprise. Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's most accurate and precise weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. The company has unlimited and unmatched forecast capacity, delivering 13 billion forecast requests per day on average and as many as 26 billion on severe weather days, nearly three times more than any other provider. Through WSI, the world's leading provider of weather-driven business solutions, the company delivers superior professional weather services for industries including media, aviation, insurance and energy. The Weather Company recently entered into an agreement for IBM to acquire Weather’s B2B, mobile and cloud-based web properties, including WSI, weather.com, Weather Underground and The Weather Channel brand. For more information, visit www.theweathercompany.com.

About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered at a zero-landfill office in Cherry Hill, N.J., the company markets and distributes Subaru vehicles, parts, and accessories through a network of more than 620 retailers across the United States. All Subaru products are manufactured in zero-landfill production plants, and Subaru of Indiana Automotive, Inc. is the only U.S. automobile production plant to be designated a backyard wildlife habitat by the National Wildlife Federation. For additional information, visit media.subaru.com.