Press Release

November 4, 2015

The Weather Channel Appoints Elliott Trice as New Senior Vice President of Consumer Product

Former EVP and Head of Product at VivaKi Joins Leading Digital Team

ATLANTA – The Weather Company announced today that Elliott Trice has joined the company as senior vice president of consumer product. He is responsible for global product development and strategy for consumer brands The Weather Channel® and Weather Underground, including some of the most popular products on web, smartphone, tablet, emerging technologies and more.

Trice will drive the company’s product efforts in global, mobile, video, hyper-local and audience, among other priorities. He is based in Atlanta and reports to Domenic Venuto, general manager of the consumer division at The Weather Company.

“The addition of a seasoned experience design executive and strategist will help us continue the innovation needed by a technology platform company in today’s dynamic environment,” said Venuto. "We will benefit from Elliott's relentless passion for delighting our users by creating engaging products that they continuously fall in love with."

Previously Trice was executive vice president and head of product at VivaKi after serving as chief experience officer. Bringing a consumer lens to product design and development for Publicis Groupe, he brought to market a number of global, data-intensive media products serving all Groupe media brands. He also spent more than 10 years at Razorfish where he led the experience design group and helped grow its expertise in gestural design, semantic technologies and mobile.

He received a master’s of philosophy degree and master’s degree in English literature from Columbia University, New York, where he served as President’s Fellow in the Department of English and Comparative Literature. He also received a bachelor’s degree in humanities from the University of Colorado in Boulder, graduating magna cum laude and Phi Beta Kappa.


The Weather Company: Where the World Gets its Weather
The Weather Company is the world's largest private weather enterprise. Through The Weather Channel ( and Weather Underground ( brands, The Weather Company provides millions of people every day with the world's most accurate and precise weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. The company has unlimited and unmatched forecast capacity, delivering 13 billion forecast requests per day on average and as many as 26 billion on severe weather days, nearly three times more than any other provider. Through WSI, the world's leading provider of weather-driven business solutions, the company delivers superior professional weather services for industries including media, aviation, insurance and energy. The Weather Company is owned by a consortium comprised of NBCUniversal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit