October 21, 2015

City AM: 'We've banned ad blockers for ourselves but it's only a matter of time before other publishers follow suit'

City AM believes its decision to ban ad blockers is just the start of a more conscious riposte from publishers to the threat ad blocking poses to their revenues, but argues advertisers and technologists need to chip in to find techniques powerful enough to convince readers that they’re benefiting from ads.

Barbara Agus, Director of Global Programmatic and Yield at The Weather Channel has given her outlook on the situation:

“Smart publishers such as City AM will undoubtedly ensure their audience remains central to their content to keep their loyal readers and attract new audiences, even with the extra step now in place”.

Click here to read the full article from The Drum