Press Release

September 8, 2015

Tell the Most Powerful Weather Story Across All Platforms - The Weather Company to Showcase Max Reality at IBC2015

Augmented Reality Offered to Broadcasters with Latest Addition to Max Ecosystem; Solution can be Experienced at IBC Booth 7.A15

ANDOVER, MA -- September 8, 2015 -- The Weather Company, through its professional division Weather Services International (WSI), will be showcasing Max Reality, the newest addition to the Max Ecosystem, at IBC2015. Max Reality is a dynamic augmented reality (AR) product that changes the way television stations show weather and traffic.

Max Reality creates unprecedented 3D images of storms and traffic events, visualizing weather and traffic data in a whole new way, helping broadcasters attract and hold viewers longer while providing an experience that cannot be matched on mobile devices. Max Reality’s 3D imagery is fully compatible with WSI’s interactive storytelling tool, Max Studio, enabling a station’s on-air talent to stay on camera and take viewers inside weather and traffic events. This allows for more engaging non-linear storytelling, especially during mornings that is proven to extend the time spent viewing by your audience.  

“The Max Ecosystem addresses the challenges of broadcasters in the digital age, providing a full integrated suite of tools to create the most compelling weather content,” said Bill Dow, general manager, media products and services, WSI. “Max Reality is the first product that provides a full augmented reality experience for stations without having to add staff or learn new systems. When viewers see the incredible images and storytelling that this technology allows, viewers will stay longer, particularly during the critical morning hours when they watch for weather and traffic updates.”

Along with Max Reality, WSI will be featuring other elements of the Max Ecosystem at IBC2015. This includes:

Max Sky - delivers detailed, hyper-local forecast visualizations that include precipitation and lightning animations via an enhanced version of WSI’s industry-leading forecast model RPM.

Max Traffic XD – a fully integrated traffic system featuring beautiful, engaging 3D buildings, roads and flows using realistic vehicle models and virtual cameras. This provides a highly realistic and unique traffic presentation.

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Visit Weather Services International at IBC Booth 7.A15