The Weather Channel UK has launched a new Self Service Advertising Portal giving the UK’s five million plus SMEs the opportunity to set up weather-triggered local advertising campaigns, targeting consumers across its portfolio including Android and IoS mobile apps and website – uk.weather.com.
The self-service portal offers SMEs a platform to run their own weather-triggered advertising easily and promote their business to distinct locations. The service provides specific targeting capabilities such as weather triggers, the users’ postal code and TV region with different cost packages to suit their budget. The postal code and TV region targeting is contextual, allowing advertisers to target users searching for certain locations via the app and
The platform supports the ability to target a radius of two miles up to 100 miles from the business location with additional targeting features to launch later this year. The service also allows businesses to create bespoke creative with a custom ad engine. The solution has the capability to build an ad in 30 seconds in over 100 variations of style, colour, and context.
Ross Webster, Managing Director of International Sales, The Weather Channel, said: “The Weather Channel UK has been successfully providing geo-location targeted advertising for national advertisers for a number of years so this is the next step for us to be able to help the UK’s small and medium sized enterprises on a local level. Our new portal is an exciting way for SMEs to communicate with their customers around key weather moments for the first time. SMEs contribute billions of pounds of revenue to the UK economy every year and our new portal will help boost the efficiency of their marketing spend at all levels, from creative through to targeting."
To find out further information about the new Self Service Advertising Portal, please visit the website: