New York, NY – November 11, 2014 – The Weather Company has tapped Chris Kuist as vice president of insights and innovation. Kuist will be responsible for architecting a cross-platform insights program to support the advertising sales arm of the business. He will also play a key role at the company translating consumer insights and marketplace intelligence to drive advertiser effectiveness initiatives. Kuist is based in New York and will report to Indira Venkat, senior vice president, strategic research, The Weather Company.
“I’m thrilled for Chris to join The Weather Company during a time when cross-platform insights are becoming increasingly important for the business,” said Venkat. “His strong background across both linear and digital platforms will be very valuable as he leads the charge on establishing a cross-functional insights taskforce that will enable our ad sales team to help marketers better determine their weather strategies.”
Prior to Weather, Kuist served as senior director in the Strategic Insights and Research group at Viacom Media Networks. In that role, he was charged with designing and executing measurement strategies on Viacom Media Networks’ digital properties on mobile devices and platforms (including apps). He also helped design and test methodologies for synthesizing metrics across data sets in cross-platform measurement for TV, digital, mobile and apps. In addition, Kuist worked on developing and executing testing protocols for new measurement products and methodologies.
Previously Kuist was director of digital ad sales research, where he supported the key accounts and digital marketing innovation groups. He was charged with providing audience insights, marketplace intelligence, and campaign success stories to help drive advertiser relationships and sales. Kuist joined Viacom Media Networks in 2001 as a sales assistant for MTV Networks and steadily rose through the ranks.
Kuist holds a master’s degree in international relations from the University of Kent at Canterbury. He received his bachelor’s degree in international relations and political science from the University of Wisconsin-Madison.
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The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.