ATLANTA, GA – September 2, 2014 – Eric Hadley, Vikram Somaya, Jeremy Steinberg, D.J. Reali, Karen Marderosian, Sean Kearney and Dan Owen will all take on expanded sales roles at The Weather Company. The promotions are part of the company’s move to a more data and technology-centered sales strategy around predictive marketing, a differentiation point for the publisher and platform. Additionally, Curt Hecht, chief global revenue officer for The Weather Company, has expanded his role to include global business development, which also triggered expanded roles for some of the executives.
The seven promoted executives include:
- New York-based Eric Hadley will now lead the combined domestic sales, sales strategy, solutions and ad sales marketing team across all platforms as senior vice president, sales, strategy and solutions. He continues to report to Hecht. He joined the company as senior vice president, partner solutions and ad trade marketing and most recently served as senior vice president, sales strategy and marketing.
- New York-based Vikram Somaya will add oversight of all advertising products and technology to his purview, continuing as general manager, WeatherFX. Based on the company’s success with selling based on weather and location, Weather will build a comprehensive suite of location-based triggers under Somaya’s direction, as it has with weather-based triggers. Weather’s ad product and monetization team will now come under Somaya’s purview, which will continue to define and build the company’s weather and location offerings that serve its sales teams, business development and local partners. He also continues to report to Hecht.
- New York-based Jeremy Steinberg will now oversee domestic ad sales across all screens, as senior vice president, direct and automated ad sales. He will report to Hadley in this newly created role. Steinberg previously served as senior vice president, digital ad sales.
- Chicago-based D.J. Reali will now oversee all advertising agency partnerships for the company as senior vice president, ad sales and agency partnerships. He will report to Steinberg in this newly created role. He previously served as senior vice president, multi-platform sales and brand integration.
- Detroit-based Karen Marderosian, who serves as vice president, regional manager, Detroit ad sales, will now take an expanded role and also oversee the company’s mid-market sales team, which helps small to medium-sized businesses leverage Weather’s location-based and weather-triggered offerings. She will report to Steinberg.
- Chicago-based Sean Kearney has been promoted to vice president, ad sales, Chicago. He previously served as director, ad sales in the Chicago office.
- Los Angeles-based Dan Owen has been promoted to vice president, ad sales, West Coast. He previously served as director, ad sales in the Los Angeles office.
“This is about building a sales model for the future,” said Hecht. “Predictive marketing is a strong point of differentiation for The Weather Company - something few other publishers or platforms can offer or replicate. These leaders will best position us to leverage our strengths in the marketplace, and work with marketers the way they want to work with us.”
Hecht further articulated how the company will focus on working with all of its clients to help them create a Weather Strategy across all screens. This includes:
- Connecting the company’s industry-leading location data with innovative weather modeling via WeatherFX.
- Connecting with consumers through their daily behaviors, as weather impacts what they do, where they go, what they wear, what they eat, and more.
- A data-driven focus – leveraging technology and the marriage of storytelling, context, sales performance and programmatic buying – which is what Weather’s partners have indicated they want from The Weather Company.
Several of Weather’s key strengths lie in mobile and its massive size and scale globally across all platforms. The company will further play to these strengths with this new sales model.
The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.
# # #