New appointment to drive further expansion across EMEA region
London -- The Weather Company International Inc. (TWCII) has announced the appointment of David Carnero as vice president, EMEA, business development. Based in London, David will report to Mike Zarrilli, vice president, international.
As vice president of EMEA business development, Carnero will be focused on driving international distribution, licensing, advertising and data-driven initiatives across TWCII’s web, mobile and emerging platforms.
Carnero will be responsible for sourcing and creating partnerships with mobile manufacturers, carriers, portals and prospective digital media partners. His role concentrates on increasing the distribution and revenue generation of TWCII’s ad-supported mobile and web products in Europe, Middle East and Africa.
Carnero will work closely with the content team to identify valuable, local content offerings that drive increased user engagement in the EMEA region, including news, video and sponsor-based vertical content.
With 13 years of international commercial experience in the technology industry, Carnero has worked in a number of corporate and start-up technology companies including Nokia, Handmark, Sony Ericsson and Symbian.
Mike Zarrilli said, “We’re really pleased to have David on the team. With his big brand experience and background in business development, data, location and the mobile space, he is ideally suited for the role and will accelerate our strategy to drive opportunities across our web, mobile and emerging platforms and markets.”
David Carnero added, “I’m excited to join The Weather Company. Weather impacts everything in our daily lives, and on a broader scale has ongoing economic implications for business. The Weather Channel brand's robust global data sets help inform brand decision making as well as provide up-to-the-minute products and services that consumers really engage with.”