April 28, 2010

The Weather Channel Tops 10 Million iPhone App Downloads

The Weather Channel application for iPhone has surpassed 10 million downloads, making it one of the most downloaded apps available.  Since its Nov. 2008 launch, The Weather Channel for iPhone and iPod touch remains one of the most popular and most highly rated apps available for the devices. 

"10 million users is a great milestone for our team.  It validates our belief that providing the most accurate, up-to-date weather information available is what matters most to consumers.  The Weather Channel offers exactly that when and where they need it - which is to say anywhere, on the go and at your fingertips," said Cameron Clayton, vice president of mobile for The Weather Channel. 

No stranger to big numbers, The Weather Channel mobile applications remain the most downloaded and top used applications, no matter what platform and device is used.  TWC's mobile product portfolio includes TWC mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the No. 1 free weather application on iPhone, Android, BlackBerry, Palm, and now iPad, which offers location-based, customized weather information, an extensive index of maps, enhanced video center and severe weather alerts at the tap of a finger.   

The Weather Channel application for iPhone pinpoints users' exact locations and weather conditions, allowing users the ability to personalize their maps with the weather layers and neighborhood landmarks that are relevant to their daily routine. Users can personalize relevant locations, share weather conditions and alerts with contacts in their address book, and view local, national and international video forecasts with TWC meteorologists. The application features patented TruPoint technology from The Weather Channel that provides detailed weather conditions accurate up to 2 kilometers, making it the most accurate weather information available.

The Weather Channel continues to enhance its mobile weather applications.  The iPhone app will soon get an update to include full-screen maps, seasonal weather information, a new sliding toolbar and new ad products.  The premium app, TWC Max for iPhone, will also soon see a new launch with an entirely new UI and much more.

TWC is the leader in cross-platform usage.  Of all media brands, consumers use TWC the most across all platforms - television, online and mobile.  TWC reaches more than 100 million households on television and more than 42 million unique users on its digital properties.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers ( and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit