Newsroom
September 2, 2013

The Weather Channel New ‘Expect Rain Tab’ iPhone App feature Allows Consumers to Plan their Day to the Minute

New tile feature allows immediate radar access

(LONDON) - The Weather Company has announced the launch of its updated The Weather Channel App for iPhone. The redesigned app is now available via iTunes and includes an ‘Expect Rain Tab,’ to inform users exactly when rain will start in their area. The App also contains a brand new tile feature enabling users to access radar data with one touch to the screen.

Leon Brown, Chief Meteorologist, The Weather Company International, said: “The weather effects us all every day of our lives, and especially when it is wet. As autumn approaches we can expect 12 to 14 days with measurable rainfall during September in the south and east of England, increasing to 16 days by November, and over 20 days in SW England, Wales and much of Scotland. However, it is rare that it rains all day so the new app will help plan when rain will arrive and make sure you don't get caught out without a brolly or suitable wet weather attire."

The Weather Channel App offers each consumer tailored, more immediate weather and interaction for a richer understanding of how weather impacts his or her day. It will continue to provide easy access to current conditions, severe weather information, hourly forecasts, 36-hour forecasts, 10-day forecasts, and weather maps with optional layers. New and current features include:

New
• Redesigned interface for easier navigation
• ‘Expect Rain Tab’ to inform consumers exactly when rain will start locally
• Live tile button directly on the home page giving immediate access to radar data
• Severe Weather Push Alerts and Badges
• Refresh Button for immediate forecast updates
• Bug fixes

Current
• Detailed weather forecasts
• Interactive maps, with animated layers
• Available in 34 languages
• Severe weather alerts for selected regions
• Save up to 10 favourite locations and swipe between locations within the app
• Beautiful weather triggered imagery changes the app background based on your local weather conditions
• Add your own photo to the app – customise the background image with a personal photo and add different weather overlays

The Weather Channel free app is available in iTunes now. For more details visit: http://uk.weather.com/story/news/mobile_apps_splash-20130423