The Weather Channel® today announced that Scot Safon will be joining the network as executive vice president and chief marketing officer. Most recently, Safon served as executive vice president for CNN, managing the HLN network. In his new role, he will oversee all aspects of The Weather Channel brand, including marketing, design, weather presentation and creative services. Safon will serve as a member of The Weather Company’s executive leadership team and will report to David Clark, president of The Weather Channel network.
“Scot has an almost legendary track record of building brands that people rely on and trust, making him an ideal fit as we grow our network,” said Clark. “We couldn't be more excited about the energy and vision he will bring, and we know he will be integral to our future success.”
Safon will join Weather September 30 and will be based at the network’s Atlanta headquarters. He will be responsible for developing and overseeing the marketing strategy for and creative expression of The Weather Channel brand. This will include leading The Weather Company marketing council and working with all business units of the company to ensure consistency across brands.
Prior to his years leading HLN, Safon was EVP and chief marketing officer of CNN, with responsibility for all consumer and trade communication for CNN U.S. Television, CNN.com, CNN International, HLN, CNN Mobile and all CNN branded services. Safon's teams have created award-winning marketing and promotion for such programs as Anderson Cooper 360, Nancy Grace, God's Warriors, Black in America, Planet in Peril and CNN's worldwide and multiplatform coverage of the 2008 Presidential Election, Hurricane Katrina and the Southeast Asia tsunami. Prior to joining CNN, Safon was senior vice president of marketing for Turner Network Television (TNT) where he was part of the senior leadership responsible for the “We Know Drama” campaign.
Safon is active in his industry, having served as a board member of PromaxBDA and on the executive advisory board of the Atlanta chapter of the American Marketing Association. Safon earned a bachelor’s degree in history and economics from the University of Virginia and an MBA from Cornell University. He and his family reside in Atlanta.
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The Weather Company: Where the World Gets its Weather
Through The Weather Channel, weather.com, Weather Underground, Intellicast.com, and third-party publishing partners, the company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens. Through WSI and Weather Central, the company delivers superior professional weather services for the media, aviation, marine and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.