May 26, 2011

The Weather Channel Hires Scott M. Jensen as Vice President of Digital Product, Applications

The Weather Channel Companies (TWCC) announces that Scott M. Jensen has joined its already industry-leading team as vice president of digital product, applications. In this new role, Jensen will be responsible for defining the strategy and managing all aspects of TWCC's mobile, Desktop and interactive television products globally.

With 16 years experience of forming and profitably growing media and technology companies, Jensen has successfully launched digital content and initiated partnerships with world-class brands for motion pictures, television, Internet and mobile devices . Prior to joining TWCC, he worked with Nokia, Inc, where he served as director and head of the global product marketing team within the media group. Previously, he served as CEO and president at Vindigo (formerly known as Zingy), a mobile publisher with its own ‘Vindigo City Guide' and top-selling products developed in partnership with AOL/MapQuest and The New York Times, among others. 

As vice president at Hands-On Mobile (formerly Mforma), Jensen created and maintained a leading partner portfolio that included Activision, CBS, Hasbro, Marvel, NCAA, Paramount and Universal Studios.  While president of NuvoStudios, an award-winning mobile games studio, he launched Disney's initial mobile games suite and created the first mobile game in the United States with paid third-party sponsorship.  Previously Jensen founded and sold an online fantasy sports company, helped launch the first online film festival with The Sundance Institute, and practiced as an entertainment lawyer.

Jensen has served as strategic advisor for clients such as Nielsen and Omnicom's The Marketing Arm, as mobile advisory board member for the Games Developers Conference, and on the Mobile Marketing Association's privacy committee.  Originally from Toms River, NJ, Jensen received a juris doctorate from Southwestern University School of Law in Los Angeles and a bachelor's degree in political science from Rutgers University, and he is an active member of the State Bar of California.


About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers ( and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit