The Weather Channel® (Weather) has hired Nikki Santoro as its new vice president of mobile. She is directly responsible for the direction, vision, deployment and management of The Weather Channel mobile and web-based apps on smartphones and tablets. The Weather Channel offers the leading weather application and some of the top overall apps available on mobile and tablet platforms. Santoro will manage the mobile product team, communicate with the larger cross-functional team, and oversee product and audience strategies, design, development, implementation and maintenance.
Santoro brings a passion for designing simple, intuitive and customer-centric products to The Weather Channel brand. She joins from Premiere Global Services (NYSE: PGI), where she served as vice president and established the PGi Innovation Lab, a group within PGi dedicated to exploring breakthrough ideas and innovative products. Previously she served as vice president of virtual products at PGi, where she drove strategy, design and implementation for PGi’s iMeet family of products including iMeet, an award-winning virtual meetings service, and iMeetLive, a soon-to-be-released web streaming service.
Prior to joining PGi, she served as CEO at virtual worlds startup Halcyon Worlds and was founder and CEO of Kinnection, Inc., which she founded to provide a safe place for families to share memories, stay connected and preserve family history. She began her career at Microsoft Corporation, where she spent more than 10 years in multiple roles, most notably as group program manager of MSN Messenger focusing on designing personal expression, communication and collaboration scenarios that delight customers and advertisers.
Santoro is a past board member and social media marketing strategist for Girls on the Run Atlanta, Inc. She received an M.B.A. from Goizueta Business School at Emory University, a master’s degree in instructional systems design from Florida State University and a bachelor’s degree in psychology from Florida State University.