Former Microsoft and Yahoo! Exec to Lead B2B Marketing and Develop Large-Scale Opportunities with Premium Advertisers in Newly Created Role
The Weather Channel Companies (TWCC)announced today it has named award-winning marketing executive Eric Hadley to the role of senior vice president, partner solutions and ad trade marketing. Hadley will be responsible for leading TWCC's client solutions team and elevating The Weather Channel brand throughout the advertising community by leveraging the company's ability to deliver cutting-edge, large-scale advertising and data-driven campaigns for marketers. He is relocating to New York from Seattle and will report to Beth Lawrence, executive vice president, ad sales and media solutions, The Weather Channel Companies.
Said Lawrence, "This is a huge coup for The Weather Channel. I've known Eric from his days at Microsoft, Yahoo! and Heavy, and he is indeed a ‘heavy.' He has turned unknown brands into household names and led global brands to even greater success and market share. He will no doubt make magic here at The Weather Channel too."
Hadley brings to the role over 20 years of experience in marketing leadership positions in consumer, media and technology companies. Prior to joining the company, Hadley spent a total of 11 years at Microsoft, from 1999-2007 and 2009-12. Most recently, he served as general manager, worldwide marketing for BING and MSN, where he was tasked with building and executing the launch of BING, Microsoft's most effective and collaborative brand launch since Xbox. In this role, Hadley worked across all Microsoft teams to drive a new identity and brand for the company's search product, where he developed a clearly articulated vision and achieved impressive awareness and growth goals. He oversaw all aspects of marketing and drove breakthrough programs in partnership with top publisher such as Huffington Post, Vibrant Media, tech companies such as Moat and drove mobile innovations. He also served as executive producer on the short film documentary "Para Fuera," a portrait of pioneering cardiologist Dr. Richard J. Bing as he celebrated his 100th birthday, which premiered at the 2010 Sundance Film Festival.
"Eric will help share our story with marketers and agencies around the unique assets we have with weather in a way that drives sales across 160mm homes and 4 screens," said Curt Hecht, chief global revenue officer, The Weather Channel Companies.
"I have always been a fan of The Weather Channel, both as a daily user and as a marketer," said Hadley. "I am excited to join the team and work with David Kenny, Curt and Beth to deliver their vision for the future to our current and prospective partners."
During his first tour at Microsoft, Hadley moved up the ranks from marketing manager, corporate marketing and senior director, MSN - consumer marketing, to general manager, global ad marketing, where he lead the global brand sales Go-to-Market strategy and positioning for Microsoft Advertising. During his tenure, ad revenue grew from $200 million to $2 billion.
Between his years at Microsoft, Hadley served as vice president of advertiser and partner marketing for Yahoo!. Before that, he was chief marketing and revenue officer for Heavy.com. Earlier in his career, Hadley served on account teams at Ogilvy and Mather (NYC), Ammirati & Puris (NYC), and DDB (Seattle). He received a bachelor's degree in communications & sociology from the University of Washington in Seattle, WA.
Hadley has received numerous awards and recognition for his work throughout his career, including 2011 Cannes Lion Grand Prix and Titanium Awards, Effie Awards, the Ad Age Top Brand of 2009, the Microsoft Circle of Excellence Award, and the David Ogilvy Award. In the past year, he has also been honored as an Ad Age Media Maven and was inducted into the AAF Hall of Achievement.
He is active in charitable and community causes in Seattle, New York City and Long Island with FareStart, an organization that provides nutritious meals to those in need and helps homeless and disadvantaged men, women and their families in the Seattle area; and Phoenix House, a leading nonprofit provider of substance abuse services.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 30 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.