December 6, 2013

Britain divided by prospect of White Christmas, reveals new survey by The Weather Channel

-Travel havoc feared by 45 percent of British adults –

- But half of respondents still wish for snow –

- And 33 percent believe 2013 will be a White Christmas –

LONDON -- Today, The Weather Channel can reveal the real feelings British adults have about the prospect of a White Christmas in 2013. The results of its survey of 2,000 British adults have shown that the sheet of powdery snow featured on traditional Christmas cards is not to everyone’s taste.

The poll has revealed that almost half (49%) of British adults would like it to snow where they live this Christmas, with 62 percent of 18-24 year olds being the most keen to wake up to a whiteout during the festive period.

For some, wintry weather presents the opportunity for family activities like sledging and building snowmen. The survey reveals that households with children have a stronger desire to see snowflakes falling, with 72 percent of households with three or more children hoping it will snow this Christmas, compared to 47 percent of GB adults who have no children in the household.

However overall, 45 percent of British adults worry that if snow were to fall, it would cause havoc to their travel plans.

For 33 percent of respondents, a White Christmas on their doorstep is believed to be likely, with more Northerners (43%) than Southerners (28%) thinking they are likely to see snow in their area during the Christmas period.

Although a majority of British adults would like it to snow for Christmas, the survey discovered that almost 90 percent would not travel abroad to ensure they experience Christmas in snowy climes, even if they could afford to.

Kirsty McCabe, meteorologist and TV presenter, said, “Although the picture-perfect vision of the festive season is one sprinkled with snow, this research from The Weather Channel reveals how the U.K. is split on dreaming of a White Christmas this year. In the last 53 years, a snowflake has fallen on Christmas Day 38 times, with our last White Christmas occurring in 2010. Statistically the odds are in our favour this year, but of course it is too early to say until a few days before.”

The Weather Channel survey was undertaken in partnership with YouGov Plc and questioned more than 2,000 British adults across Britain about their view of the U.K. experiencing a White Christmas in 2013.


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Editor’s notes:

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2103 GB adults aged 18+. Fieldwork was undertaken between November 26-28, 2013.  The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).