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Press Release

August 28, 2015

Track Tropical Storms with Hurricane Central from The Weather Channel

All-new design and features make it easier to help prepare and keep your family safe

ATLANTA -- As we approach the heart of the 2015 hurricane season with a possible threat from Tropical Storm Erika, The Weather Channel© today announced a newly updated Hurricane Central, a visually rich, immersive and responsive destination with tools and content to keep users safe and informed when a tropical storm or hurricane threatens. The improved design makes it easier for users to receive storm updates and safety information on weather.com on web or mobile web, and on The Weather Channel App for iPhone and Android.

Producing the best storm coverage available anywhere, The Weather Channel tells the entire tropical storm story to provide the latest updates on a storm and put the safety of users at the forefront. Hurricane Central contains key tools and content to inform users. It provides those in the path of a hurricane with timely, relevant information to keep them or their loved ones safe. Receive the most up-to-date information for any Atlantic or Eastern Pacific tropical storm.

Now live to consumers on both desktop and mobile screens through Hurricane Central:

  • An engaging new interactive storm tracker complete with map and a timeline that charts strength over time for active storms
  • The latest storm stats detailing strength and movement of tropical activity in the Atlantic and eastern Pacific - such as the category of the storm, wind speed, anatomic location, and how far away the storm is.
  • The ability to track multiple storms, but with details dedicated to each storm
  • Relevant, storm-specific news and video content keeps users well-informed and up to date on the storm’s progress and how it has affected other areas.
  • The new safety destination has direct access to WeatherReady safety and preparation content from The Weather Channel to help users get ready ahead of time.
  • National Hurricane Center bulletins and outlooks ensure users have the latest information on the storm’s movement.
  • Updates and alerts based on GPS or saved locations gives timely information on the development of the storm if it affects specific users.
  • Coming soon on weather.com: All-new map slide show with even more information about each storm

Access Hurricane Central online or on mobile web from weather.com/hurricane and from The Weather Channel App on iPhone and Android. To keep up with the latest information and breaking news on upcoming storms, tune in to The Weather Channel on TV.

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The Weather Company: Where the World Gets its Weather
The Weather Company is the world's largest private weather enterprise. Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's most accurate and precise weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. The company has unlimited and unmatched forecast capacity, delivering 13 billion forecast requests per day on average and as many as 26 billion on severe weather days, nearly three times more than any other provider. Through WSI, the world's leading provider of weather-driven business solutions, the company delivers superior professional weather services for industries including media, aviation, insurance and energy. The Weather Company is owned by a consortium comprised of NBCUniversal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.