ATLANTA and BEIJING (June 1, 2015) – The Weather Channel®, a leading provider of weather data, and Xiaomi, the No. 3 smartphone manufacturer in the world, have partnered on a global distribution deal. The Weather Channel will provide its industry-leading API to deliver top weather forecasts and information across Xiaomi Android devices.
“Xiaomi is one of the hottest mobile companies on the planet right now, selling thousands of Android devices in seconds online through its ecommerce model,” said David Kenny, chairman and CEO of The Weather Company, parent to The Weather Channel brand. “Working with Xiaomi is essential to our global growth plans as we look to provide the most precise and useful weather to users anywhere in the world.”
Xiaomi is the No. 1 mobile manufacturer in China and continues to grow globally, now No. 3 behind Apple and Samsung. This deal grows global brand recognition for both companies. Xiaomi will use the world’s most actionable weather data, along with content, branding and links, from The Weather Channel within its weather widget on all Android devices outside of China.
“We are always seeking to provide a great user experience on MIUI,” said Donovan Sung, director of product management, Xiaomi Global. “Working with The Weather Channel allows us to give global Mi phone users the weather information they need while on the go.”
Xiaomi offers The Weather Channel further brand awareness in the wireless market, while Xiaomi consumers will gain access to the world’s most accurate weather forecasts. A leader in weather data, The Weather Channel is the most downloaded weather app and one of the top apps overall on all platforms. The Weather Channel API is one of the world’s largest, handling 100,000 transactions per second.
The Weather Company: Where the World Gets its Weather
Through The Weather Channel (weather.com) and Weather Underground (wunderground.com) brands, The Weather Company provides millions of people every day with the world's best weather forecasts, content and data, connecting with them through television, online, mobile and tablet screens, as well as third-party publishing partners via API. Through WSI, the company delivers superior professional weather services for the media, aviation and energy sectors. The Weather Company is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.theweathercompany.com.
Xiaomi: Always believe that something wonderful is about to happen
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believed that high-quality technology doesn't need to cost a fortune. At Xiaomi, we've brought together smart people from Microsoft, Google, Kingsoft, Motorola, Yahoo and other IT companies from around the world to bring that vision to life. We create remarkable hardware, software, and internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes the Mi 3, Redmi, Mi 2, Mi TV, Mi Box, Mi Charger and other accessories. We sell direct to customers to keep our prices competitive. And with more than 18 million handsets sold in China in 2013 and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines,India and Indonesia, we are ready to go global.
Having launched in Singapore on February 21st, 2014, we look forward to moving our international headquarters here. Please follow us on Facebook, Twitter, Google+ and LinkedIn, and be sure to check back often, because we have a few surprises in store.